Toyota, one of the last major automakers to fully embrace electric vehicles, has finally unveiled its first electric pickup, the Hilux BEV. However, the company’s decision to limit its range to just 149 miles (240 km) has sparked confusion—and even mockery—among EV enthusiasts and analysts alike.
The Hilux BEV features a 59.2 kWh lithium-ion battery that powers a 201-horsepower (150 kW) electric motor. Despite being Toyota’s first fully electric truck, the company has chosen to prioritize efficiency and cost over power and endurance.
Range Anxiety Meets Pickup Expectations
Pickup trucks, especially models like the Hilux known for ruggedness and long-haul reliability, are expected to deliver endurance and high payload capabilities. Yet, Toyota’s electric Hilux falls short on both counts.
While the payload capacity stands around 715 kg, the towing capacity has been reduced to about 1,600 kg, significantly lower than the diesel Hilux’s typical 3,500 kg limit.
For a company famous for its dependability, Toyota’s conservative design approach reflects its deep-rooted “multi-pathway” strategy. Rather than committing fully to EVs, Toyota continues to invest in hybrids, hydrogen fuel-cell vehicles, and conventional engines, depending on market demand and infrastructure.
Targeting Fleets, Not Adventurers
Unlike competitors such as Ford’s F-150 Lightning or Tesla’s Cybertruck, which boast 300+ mile ranges, Toyota’s Hilux BEV seems aimed at a different market segment—urban commercial fleets and short-distance operators.
Fleet vehicles typically operate in confined areas and return to base for overnight charging, which reduces the limited range as an issue.
Still, for the broader public—especially in developing markets like Pakistan, Thailand, or Australia, where long-distance hauling is common—the Hilux BEV’s range could prove a major limitation.
Design and Performance
Visually, the Hilux BEV stays true to its iconic rugged style. It features a closed front grille for better aerodynamics and slightly modernized LED headlights. Inside, Toyota has upgraded the digital cluster and infotainment system while maintaining a familiar layout for traditional Hilux drivers.
Performance-wise, the Hilux BEV delivers smooth torque and silent operation—benefits typical of electric motors—but lacks the raw pulling power expected from a workhorse truck.
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Critics Say Toyota Is Playing It Too Safe
While Toyota deserves credit for finally electrifying its globally beloved pickup, many analysts argue that the Hilux BEV represents hesitation rather than innovation.
“Toyota’s electric Hilux feels more like a compliance car than a true competitor,” noted Car and Driver in their review.
“It’s a fine start, but it’s not the EV truck revolution we’ve been waiting for.”
The contrast becomes starker when compared to rivals:
- Ford F-150 Lightning: up to 320 miles of range
- Chevy Silverado EV: up to 450 miles
- Tesla Cybertruck (AWD): around 340 miles
Toyota’s 149 miles feels almost experimental in comparison.
Toyota’s Long Game: Reliability Over Range
Despite criticism, Toyota insists it’s not chasing numbers. Instead, it’s focusing on longevity, affordability, and adaptability.
The company plans to introduce multiple electric and hybrid variants by 2026, with gradual upgrades in battery density and range over time.
That said, in an era when consumers equate range with reliability, Toyota’s cautious rollout risks alienating early EV adopters.
Conclusion:
The Toyota Hilux BEV marks a historic milestone for the company—but one overshadowed by its modest specs. While the move into EV territory is commendable, the truck’s limited range makes it difficult to see it as a serious rival in today’s high-performance electric pickup market. Toyota may not be joking, but for many enthusiasts, the Hilux BEV’s range figure certainly sounds like one.
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