Pakistan’s auto market is about to welcome a new entrant in the luxury electric vehicle (EV) segment. Capital Smart Motors has announced the launch of the Zeekr 009, a high-end electric luxury MPV from China, aiming to set new benchmarks in performance, comfort, and design.
Premium Design and Comfort Features
The Zeekr 009 has been designed with passenger comfort in mind. Some standout features include:
- Panoramic glass roof with ambient lighting.
- Yamaha’s premium sound system for an immersive audio experience.
- Second row luxury: Nappa leather seats with headrest speakers, massage, heating, cooling, and zero-gravity recline.
- Third row comfort: reclining seats with leather armrests and individual air vents.
- Driver’s cabin: Alcantara headliner, moonroof, ambient dash lighting, and massaging front seats.
The MPV also offers wireless charging, a digital instrument cluster, layered storage options, and a spacious front trunk (frunk) for added practicality.
Performance and Range
The Zeekr 009 isn’t just about luxury — it also packs serious performance:
- Horsepower: 536 hp for a powerful drive.
- Range: Up to 686 km on a single charge.
- Fast charging: 10% to 80% in just 12 minutes.
- Cargo space: Designed to accommodate both passengers and luggage comfortably.
These features place the Zeekr 009 among the most advanced EVs entering the Pakistani market.
Pricing and Market Position
With an estimated price range of PKR 3.7 to 4 crore, the Zeekr 009 is being introduced as one of the most expensive EVs in Pakistan. It directly competes with international luxury brands such as Lexus and Mercedes-Benz in terms of segment and prestige.
Challenges for the Pakistani Market
While the Zeekr 009 brings innovation and luxury, there are several challenges ahead:
- Charging Infrastructure – Pakistan’s EV charging ecosystem is still developing, raising concerns about supporting ultra-fast charging.
- Market Demand – At this price point, demand for MPVs remains uncertain. As one observer noted:
“Not a big market for MPV. Do some research on what people want to buy.”
- After-Sales Support – Sustaining a strong service and maintenance network will be essential to build customer trust.
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Industry Outlook
The launch of the Zeekr 009 is part of a broader strategy by Capital Smart Motors and its partnership with Geely, aiming to bring premium EV brands like Zeekr, Riddara, and Farizon to Pakistan. This signals a growing interest in positioning Pakistan as a viable market for high-end electric vehicles.
Conclusion
The arrival of the Zeekr 009 marks an exciting chapter for Pakistan’s auto industry. With its mix of futuristic design, luxury features, and impressive performance, it has the potential to redefine what consumers expect from electric vehicles. However, success will depend heavily on charging infrastructure, after-sales service, and consumer demand in the ultra-luxury segment.
