On March 20, 2025, Google marked the arrival of Nowruz—the Persian New Year—with a specially designed Google Doodle illustrated by guest artist Pendar Yousefi. Rooted in 3,000 years of tradition, this celebration aligns with the spring equinox, symbolizing rebirth, renewal, and light’s triumph.
Nowruz, which translates to “new day” in Persian, is celebrated by over 300 million people worldwide, including communities in Iran, Central Asia, the Caucasus, Turkey, Afghanistan, and parts of South Asia. UNESCO recognizes it as an Intangible Cultural Heritage of Humanity, highlighting its deep cultural and historical significance.
One of the key rituals of Nowruz is setting the Haft-Sin table, which includes seven symbolic items that begin with the Persian letter ‘Sin’ (س). These items include:
- Sabzeh (sprouts) – rebirth
- Samanu (wheat pudding) – strength
- Senjed (oleaster fruit) – love
- Seer (garlic) – health
- Seeb (apple) – beauty
- Serkeh (vinegar) – patience
- Sumac – sunrise
Customs like spring cleaning, egg decorating, and bonfire jumping cleanse the spirit and welcome positive energy for the year ahead.
The 2025 Google Doodle features floral motifs, Persian calligraphy, and Haft-Sin symbols, reflecting Nowruz’s spirit of renewal and joy.
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“The arrival of Nowruz reminds us to embrace new beginnings, cleanse old energy, and celebrate the beauty of spring,” says artist Pendar Yousefi, whose Doodle captures these timeless themes with modern artistic flair.
Celebrated at 5:01 a.m. EST (2:31 p.m. IST), At the vernal equinox, Nowruz marks cosmic rebirth, and Google’s Doodle raises global awareness of this vibrant ancient celebration.
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