The Toyota Hilux Revo has long dominated Pakistan’s pickup segment — but the landscape might be shifting. MG Motor Pakistan has revealed the all-new MG U9, the company’s first true pickup truck, at an exclusive preview session. With aggressive styling, powerful diesel performance, and an impressive list of premium features, the U9 is being touted as a potential “Revo killer.”
Exterior Design: Muscular, Wide, and Modern
The MG U9 stands out with a bold, square-shouldered design that screams capability. Its imposing presence comes from:
- Length: 5,500 mm
- Width: 2,265 mm
- Height: 1,874 mm
- Wheelbase: 3,300 mm
These proportions make it one of the widest trucks available in Pakistan. Stylish 20-inch alloy wheels, modern DRLs, muscular fenders, and a premium chrome grille complete the aggressive look.
Engine & Performance: Built to Compete
Under the hood, the MG U9 houses a 2.5-litre turbocharged diesel engine, a configuration still preferred among Pakistani pickup buyers.
Performance Highlights:
- Power: 215 hp
- Torque: 520 Nm
- Transmission: ZF 8-speed automatic
- Drivetrain: 4×4 with front + rear differential locks
- Ground Clearance: 220 mm
- Towing Capacity: 3,500 kg
These numbers put the U9 neck-and-neck with top competitors like the Toyota Hilux Revo V and Isuzu D-Max V-Cross.
Interior & Technology: A Luxury SUV Inside a Pickup
MG has taken a premium approach with the U9’s cabin, offering luxury SUV comfort in a rugged pickup body.
Key Interior Features:
- 12.3-inch touchscreen infotainment system
- Wireless Apple CarPlay + Android Auto
- Heated and ventilated seats
- Driver seat with massage function
- Panoramic sunroof
- Electric tailgate
- 7 airbags
- Level-2 ADAS (including lane assist & safety alerts)
This combination is rare in Pakistan’s pickup category, instantly giving the U9 a modern, luxurious edge.
Read Also: Toyota’s Electric Hilux Range Sparks Debate Among EV Fans
Practicality & Utility: Ready for Work and Adventure
The MG U9 is not just about luxury — its purpose as a tough, capable pickup remains clear.
It features:
- A strong ladder-frame chassis
- Off-road capability supported by differential locks
- A high payload and powerful towing setup
- Wide bed space is ideal for hauling equipment
This dual nature — comfortable inside, rugged outside — is what positions the U9 as a serious new competitor.
Market Impact: Can MG U9 Challenge the Toyota Revo?
The Toyota Revo is a household name with unmatched resale value and a strong dealership network. However, the MG U9 brings features the Revo lacks — especially in tech, comfort, and space.
Why It Could Be a Revo Killer:
- More features at a similar expected price
- Diesel engine + 4×4 configuration familiar to local buyers
- Superior cabin comfort and luxury elements
- Better towing and torque figures
Why It May Struggle:
- MG’s dealership network is smaller
- Resale market acceptance will take time
- Long-term durability is yet to be proven
Pakistanis will get their first full look at the vehicle at PAPS 2025, where bookings are expected to open. Deliveries may start in early 2025.
Conclusion
The MG U9 is a bold, luxurious, and powerful new entrant in the Pakistani pickup market. While challenging the Toyota Revo is no small task, the U9 offers enough performance, features, and modern appeal to shake up the segment. Whether it becomes a true “Revo killer” will depend on pricing, reliability, and MG’s support network — but it certainly has the potential.
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