The Pakistan Telecommunication Authority (PTA) has unveiled the “Tariff for Cellular Mobile Telecommunication Services Regulations, 2024,” a comprehensive framework aimed at ensuring pricing flexibility, protecting consumer interests, and preventing the cross-subsidization of other telecommunication services. This move is set to bring significant changes to how tariffs are managed and regulated in Pakistan’s telecommunication sector.
Non-SMP Licensees
Under the new regulations, non-significant Market Power (SMP) licensees can set and revise their tariffs independently. However, they are required to notify the PTA and consumers at least seven days before any changes take effect. This provision ensures transparency and allows consumers to stay informed about any adjustments in pricing.
SMP Licensees
In contrast, SMP licensees, which hold a dominant position in the market, must submit detailed proposals to the PTA at least fifteen days before the intended launch of new tariffs. These proposals must include the criteria for establishing tariffs, ensuring that the PTA can thoroughly review and approve them to prevent any unfair pricing practices.
One of the key aspects of the new regulations is the emphasis on consumer protection. The PTA has mandated that no charges can be imposed for operator assistance or directory inquiry services without prior approval. Additionally, all licensees must establish a free helpline to assist consumers with any queries or issues related to tariffs.
To further enhance transparency, the PTA has directed all licensees to provide updated roaming tariffs on their websites. Consumers must also be informed of any roaming charges via SMS before they incur any costs. This measure aims to prevent bill shocks and ensure that consumers are fully aware of the charges they may face while using roaming services.
Overall, the PTA’s new tariff regulations are a significant step towards creating a fair and transparent telecommunication market in Pakistan. By balancing the interests of consumers and providers, these regulations aim to foster a more competitive, consumer-friendly telecom environment.
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