Ford has launched a hands-free driving system called BlueCruise in the UK. New technology could allow drivers to take their hands off the wheel on the highway, allowing for long journeys more comfortable and less stressful. BlueCruise is a driver assistance system developed by Ford. It uses cameras, radar, and other sensors to monitor the vehicle’s surroundings and help the driver steer, accelerate, and brake. This technology will initially be available only for the 2023 Ford Mustang Mach-E electric SUV.
BlueCruise uses an advanced combination of sensors, cameras, and software to provide hands-free driving on the highway. When activated, the system monitors the vehicle’s surroundings and provides visual and audible warnings when the driver needs to take control of the vehicle. If the driver does not respond to the warning, BlueCruise will safely stop the vehicle.
Thatcham Research, an automotive research firm, said it was important to note that this is not a self-driving car but is “the next development in assisted driving technology”.
“What makes it different, is that for the first time, ever drivers will be permitted to take their hands off the wheel. However, their eyes must remain on the road ahead, ” said Tom Leggett, vehicle technology specialist at Thatcham.
He added: “Crucially, the driver is not permitted to use their mobile, fall asleep or conduct any activity that takes attention away from the road.”
Ford’s car costs £50,830 and while the hands-off technology will be free for the first 90 days, drivers will then have to sign up for a monthly subscription.
Deliveries of the new model started last month. It has a maximum speed of 80mph and uses both cameras and sensors to detect lane markings and speed signs, as well as the position and speed of other cars on the road.
Transport Minister Jesse Norman said: “The latest advanced driver assistance systems make driving smoother and easier, but they can also help make roads safer by reducing the scope for driver error.”
While BlueCruise offers several benefits, there are potential issues that drivers should be aware of. One problem is over-reliance on the system, which can lead to complacency or loss of concentration while driving. Drivers should remember that BlueCruise is a driver assistance system, not a fully autonomous system. The possibility of technical failures or malfunctions, which can threaten the safety of the vehicle and its passengers, is also a concern. Finally, there are legal and regulatory issues surrounding the use of self-driving technology, particularly in relation to liability in the event of an accident.
In the UK, the use of self-driving technologies such as BlueCruise is regulated by the government. Although BlueCruise is designed for highway use, it is important for drivers to remember that they are still responsible for the safe operation of their vehicles. Current UK law requires drivers using self-driving technology to remain alert and ready to take control of the vehicle at all times. They must also be able to demonstrate that they are in control of the vehicle at all times, even when autopilot is activated. In addition, drivers using BlueCruise or other automated driving systems must have valid insurance that covers the use of such technology. Drivers must follow the latest UK rules and guidance on autonomous driving to ensure they are using these technologies safely and legally.
Overall, BlueCruise is an exciting development in the world of driver assistance technology. By enabling hands-free driving on the motorway, BlueCruise can make long journeys more comfortable and less stressful for drivers. However, drivers should remember that BlueCruise is a driver assistance system, not a fully autonomous system. Drivers must always be alert and ready to take control of the vehicle. In addition, there are legal and regulatory considerations surrounding the use of BlueCruise and other autonomous driving technologies, so it is important for drivers to know the latest rules and guidelines in their country. Overall, BlueCruise is a promising step towards safer and more efficient driving, and it will be exciting to see how this technology develops in the coming years.
