Pakistan’s beverage industry has welcomed a new international brand as Salaam Cola, a halal-certified soft drink founded by British-Pakistani entrepreneur Aykiz Shah, officially launches in the country. The expansion marks another significant milestone for the rapidly growing ethical beverage company, which has gained global recognition for combining commercial success with humanitarian initiatives.
Salaam Cola Officially Enters Pakistan
Salaam Cola has officially made its debut in Pakistan, expanding its presence into one of the world’s largest Muslim-majority markets. The launch reflects the company’s continued international growth following successful entries into countries including the United Kingdom, Ireland, the United States, France, Germany, Singapore, and Malaysia.
The brand has built a strong reputation by offering consumers an alternative soft drink while promoting a mission centered on ethical business practices and charitable giving.
Founded by British-Pakistani Entrepreneur Aykiz Shah
Salaam Cola was founded by 28-year-old British-Pakistani entrepreneur Aykiz Shah, who introduced the brand in Ireland in late 2023. Inspired by growing public support for humanitarian causes, particularly in Palestine, Shah envisioned a beverage company that could contribute to meaningful social impact while competing in the global soft drink market.
Since its launch, Salaam Cola has experienced rapid international expansion and has become one of the fastest-growing independent beverage brands in several markets.
A Brand Inspired by Palestine and Humanitarian Values
Unlike traditional beverage companies, Salaam Cola markets itself as a purpose-driven brand. While inspired by solidarity with Palestine, the company’s charitable efforts extend beyond a single region.
According to the company, 10 percent of its profits are donated to humanitarian projects supporting vulnerable communities in:
- Palestine
- Syria
- Yemen
- Lebanon
These funds are used to support initiatives such as:
- Food assistance
- Emergency healthcare
- Education programs
- Shelter and housing
- Community rebuilding projects
This approach has attracted consumers who prefer supporting businesses that align with humanitarian and ethical values.
Product Features and Ingredients
Salaam Cola also differentiates itself through its product formulation.
The beverage is:
- Halal-certified
- Made using natural cane sugar
- Free from high-fructose corn syrup
The company says using cane sugar provides a smoother and more natural taste compared to many mainstream cola beverages.
These product qualities, combined with its social mission, have helped the brand establish a unique identity in competitive international markets.
Why Pakistan Is an Important Market
Pakistan represents a key growth opportunity for Salaam Cola due to its large consumer base and increasing interest in ethical and value-driven brands.
In recent years, many Pakistani consumers have shown greater awareness of the social and humanitarian impact of the products they purchase. Salaam Cola aims to meet this demand by offering a beverage that combines quality with charitable contributions.
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The company’s entry into Pakistan also strengthens its presence across South Asia, where demand for halal-certified consumer products continues to grow.
Future Manufacturing Plans
At present, Salaam Cola products are manufactured in Turkey before being distributed internationally.
The company has indicated that it is exploring the possibility of establishing regional manufacturing facilities as global demand continues to increase. Local production would improve supply chain efficiency, reduce transportation costs, and increase product availability in key markets.
Although no official announcement has been made regarding manufacturing in Pakistan, the country’s strategic location and growing consumer market could make it an attractive option for future expansion.
Conclusion
The official launch of Salaam Cola in Pakistan marks another important chapter in the brand’s global expansion. Founded by British-Pakistani entrepreneur Aykiz Shah, the company has built its identity around ethical business practices, halal-certified products, and humanitarian contributions.
With a commitment to donating 10 percent of its profits to relief efforts and offering a cane sugar-based alternative to conventional soft drinks, Salaam Cola is entering Pakistan with a unique proposition that extends beyond the beverage itself. As consumer interest in socially responsible brands continues to rise, the company is well-positioned to establish a presence in Pakistan’s competitive soft drink market.
