Dyson is known for vacuums, hair dryers, and bladeless fans. Now it wants a spot in your bathroom cabinet.The company has launched the CameraJet, its first-ever toothbrush, and it is unlike anything else on the market. It has a built-in camera that streams live footage from inside your mouth straight to your phone, while an AI system fires tiny jets of mouthwash into the gaps between your teeth as you brush.
It costs £420 in the UK and $499 in the US, putting it at the very top of the smart toothbrush market. Six years of development and 661 engineers went into building it.
The Launch
Dyson unveiled the CameraJet on September 1, 2026, calling it a “complete dental system.” The toothbrush is on sale now in two colours, Ceramic Ultra Blue and Ceramic Pink, and ships with a refill dock, two brush heads, and a charging cable.
The headline feature is the camera. A 100,000-pixel macro lens, about the size of a pencil tip, sits on the brush head and captures 28 images per second as you brush. That footage streams live to the MyDyson app over Wi-Fi, letting users watch their own teeth in real time, something Dyson describes as seeing “what their dentist sees.”
How It Works
The camera is not just for show. It feeds into Dyson’s Gap Optical Targeting system, an AI model trained on 470,000 dental images. The system tracks where your teeth have gaps and, within around 100 milliseconds of spotting one, fires a burst of mouthwash from an “anti-gravity tank” built into the handle.
Dyson says it aims to replace flossing, not just supplement it. The brush head itself uses a dual-bristle design: firmer inner bristles for surface stains, softer outer bristles for the gumline.
A few more details worth knowing:
- The mouthwash jet is a wide conical spray, not a narrow pressurised stream, which Dyson says is gentler on the gums than a typical water flosser.
- Each brush head carries an RFID tag that tracks how many sessions it has done and tells you when to replace it.
- A sensitive brush head will also be available for users who want a gentler clean.
- The refill dock can top up the mouthwash tank in about three seconds while charging the handle.
- A full charge lasts roughly a week with twice-daily use.
The Camera Edge
Smart toothbrushes are not new. Oral-B and Philips already sell app-connected brushes that track pressure, coverage, and brushing time. What is new here is the camera. Dyson is betting that actually seeing the inside of your mouth, live, will change how people brush and finally get them to stop skipping the gaps between teeth, where plaque tends to build up first.
It is also Dyson’s first real step into oral care, a category it has never touched before, at a time when the company’s traditional businesses like vacuums and fans face a maturing market.
Features & Specifications
| Feature | Detail |
| Camera | 100,000-pixel macro lens endoscope camera |
| AI System | Gap Optical Targeting, trained on 470,000 dental images |
| Detection speed | ~100 milliseconds to detect a gap and trigger the jet |
| Frame rate | 28 images per second while brushing |
| Jet type | Wide conical mouthwash spray from a 12.5ml reservoir |
| Bristles | Dual-bristle head (firm inner, soft outer) |
| Connectivity | Bluetooth to MyDyson app; toothbrush uses 2.4GHz Wi-Fi |
| Battery | Up to a week on a full charge |
| Refill dock | Refills mouthwash tank in ~3 seconds while charging |
| Colours | Ceramic Ultra Blue, Ceramic Pink |
| Data storage | Live view only — footage is not stored on the device or uploaded to the cloud |
Dyson has also confirmed a low-foaming toothpaste and mouthrinse, priced at around £8.50 each, designed specifically so foam does not block the camera’s view.
Prices
- UK: £419.99 (rounded to £420)
- US: $499
For comparison, the Philips Sonicare DiamondClean, one of the more premium electric toothbrushes already on the market, retails for around £600 in the UK. Budget rivals like the Soocas Neos II Ultra cost less than half of what Dyson is charging.
Read Also: Honda to Unveil the 7th-Generation Honda City Soon in Pakistan
Availability
The CameraJet went on sale on September 1, 2026, through Dyson’s own stores and website. In the US, pre-orders are shipping from September 8. It launched globally, with the reveal event held in Paris.
Official Statements
James Dyson, the company’s founder and chief engineer, said the idea grew out of a simple problem: most people hate flossing and skip it, even though they know they should. He said Dyson’s engineers spent years studying oral care routines and found that people consistently miss the gaps between their teeth, where plaque forms first.
On the privacy question, Dyson has said the camera footage is never stored on the toothbrush or uploaded to the cloud. It can only be viewed live in the app, and according to Forbes’s reporting, the footage disappears after each two-minute brushing session.
Not everyone is convinced high-tech gear is the answer. Eddie Crouch, chair of the British Dental Association, said patients should not assume “the latest gizmos will solve all their oral health problems,” adding that expensive brands are “no substitute for a proper routine.”
Industry Impact
The CameraJet puts Dyson in direct competition with Oral-B and Philips in a category it has never played in before. Early hands-on coverage has been largely positive on the concept, though several reviewers have flagged that Dyson has no track record in oral care, unlike its decades of experience with motors and airflow, and that only long-term use will show whether the camera stays accurate and whether the live footage actually changes people’s brushing habits.
Worth The Price?
The Dyson CameraJet is less a toothbrush upgrade and more a bet that people will pay £420 to watch themselves brush. The camera and AI-guided jet are genuinely new ideas in a category that has not changed much in years. Whether it is worth nearly seven times the price of a typical premium electric toothbrush will come down to whether the flossing claims hold up in daily use, something only real-world reviews will settle.
