Amazon has officially entered the satellite internet race with the successful launch of its first 27 Project Kuiper satellites, aiming to compete directly with Elon Musk’s Starlink by offering global broadband coverage. This marks a pivotal milestone in Amazon’s ambitious $10 billion initiative to bridge the digital divide through low Earth orbit (LEO) satellite connectivity.
Project Kuiper Takes Flight
On April 28, 2025, Amazon launched its first batch of operational satellites aboard a United Launch Alliance (ULA) Atlas V rocket from Cape Canaveral, Florida. These satellites are part of Project Kuiper, Amazon’s global broadband project, which plans to deploy over 3,236 satellites in total. The constellation will orbit Earth every 90 minutes, traveling over 17,000 mph, offering fast, reliable internet access from space.
“This is Amazon’s first time putting satellites into space, and we’re going to learn an incredible amount regardless of how the mission unfolds,” said Rajeev Badyal, Vice President of Technology for Project Kuiper.
Bridging the Digital Divide
Amazon’s vision for Project Kuiper is to provide high-speed internet to underserved and remote areas worldwide. Aiming to reach 400 million users, the service seeks to bridge connectivity gaps in developing and rural regions globally. Amazon plans over 80 launches, expecting internet services to begin in 2025 and complete its satellite constellation in future years.
Regulatory Targets and Challenges
Amazon is under a regulatory deadline set by the U.S. Federal Communications Commission (FCC), which mandates that at least half of its planned satellites be operational by July 2026. Failure to meet requirements could limit deployment, though experts believe the FCC may grant an extension if progress is made.
Addressing Astronomical Concerns
To address astronomers’ concerns, Amazon coated its satellites with reflective films, reducing brightness and minimizing their impact on observations.
Conclusion
With Project Kuiper operational, Amazon enters the global satellite internet market, directly challenging SpaceX’s Starlink for worldwide broadband dominance. This launch signals a technological achievement and a step toward more equitable global internet access.
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